Using NHS Choices Post date: 02/02/2015 The information within this article was correct at the time of publishing. Last updated 18/05/2020 Communication General practice General Practice members Reputation management Many doctors have contacted MPS with concerns about patients using websites, like NHS Choices, to comment on their services and the consequences of these comments. John Robinson is responsible for all the user generated content on NHS Choices, here he argues that by adopting a constructive approach to social media, rather than a defensive one, doctors can use online patient feedback to their advantage. Share this article Share Tweet